Hermes Birkin bags are only available at these places
A record number of Hermes Birkin bags are being sold on Instagram by Privet Porter, the fashion industry’s newest sensation.
Following Jenner’s purchase on social media or reading the news stories about it, Privet Porter sold another 30 bags to new buyers.
It was actually a fortuitous coincidence that Privé Porter received Jenner’s publicity.
By the time the famous reality star came strolling by, the Florida-based reseller of Luxury bags had already built up a near-cult following.
A staggering $18 million is generated by Privé Porter each year, or $1.5 million a month. 90% of its sales are Hermes bags, mostly Birkins.
A number of things have been accomplished by the Berks that are quite groundbreaking and remarkable.
Firstly, they demonstrate the profound changes that technology is causing in the fashion and luxury industries.
In addition to Instagram, 90% of Privé Porter’s business is conducted online. The company does not have a brick-and-mortar store. The company does occasional pop-ups, but the bulk of its business is conducted online through social media.
An unidentified buyer bought a Birkin from Prive Porter recently for a record-breaking 1094 AED.
What a clever use of Instagram.
Christie’s, which sells the bags on consignment, has historically garnered record earnings for reselling Birkin bags.
There’s more to the stunning sales of Privet Porter than just its staggering sales; novices may not know that Hermes Birkin bags are elusive.
It can be nearly impossible to find a Hermes Birkin bag on the market. The average buyer or novice rarely finds them in Hermes stores.
“When it comes to being offered the chance to own a Birkin or Kelly at Hermes, there has always been a ‘buy-to-buy’ system. There has never been, nor has there been in recent history, a real list that actually allows new Hermes shoppers to purchase a Birkin,” says Jeff Berk. Almost unilaterally, Birkins are reserved for the most affluent customers who support the brand in other categories, including Hermes shoes, tabletop products, and blankets of 11016 AED. According to my experience, and certainly based on feedback from our customers, you will often be offered one or two Birkin bags if you are willing to spend 18361 to 36723 AED in tertiary categories.”
A celebrity status or connections are often required to obtain one, or to get a specific model, but not just any connection — the right connection.
Reselling bags is frowned upon by retailers like Hermes, and by the entire fashion industry.
The amount of Birkin bags entering and leaving Privé Porter’s offices on a daily basis usually varies between three and eight. I’ve never heard of such a thing. Additionally, the mom-and-pop shop keeps about $1.5 million worth of inventory on hand.
This brings Privé Porter’s accomplishments into focus.
At the beginning, it was only a hobby, says Berk, a luxury goods finance professional with over 20 years of experience. As we were making good money selling jewelry and watches on eBay, my wife decided to offer a couple of Birkin’s as a way to help out her girlfriends.”
Within a short time, I realized that Handbags, and specifically Birkin bags, had the highest margins. With Michelle’s understanding of hash-tagging, and the decision to establish a presence on Instagram, Privet Porter took off.
In a nutshell, that’s how the company began.
Berk adds that building a trusted network of sellers and buyers of Birkin bags took years of sweat equity and dedication. The journey was not without its pitfalls.
Several people sold fake bags, which was a lot of work and mistakes, he adds. There was a lot of money invested in building this up. People sold you a few real bags to get you hooked and then scammed you. As soon as word got out that we were serious buyers, as opposed to places like Christie’s, which do consignment, people began contacting us.”
He explains that there is a real supply problem with Birkin bags. There is no contrivance involved, unlike the diamond industry, which controls how much diamonds appear on the market in order to drive up prices and build demand.
Berk explains that each Birkin bag is handmade over 50 hours. About six hours are required to make the bag’s handle alone. Before they can touch a bag, interns watch the bag-making process for two years.
A bag is destroyed once it is made if just one stitch is misplaced. In discount stores like Marshalls or T.J. Maxx, imperfect Hermes bags are not available as an alternative retail option. A flawless specimen will either fetch a premium price or go unnoticed.
According to Berk, the company is truly committed to quality over the bottom line.
There’s no denying the fact that Birkins have developed an obsessive following among wealthy fashionistas, which explains the desire to obtain one.
Craftsmanship brings emotional satisfaction to someone who loves it, Berk says. Buying a Birkin provides an added sense of competence. You’re not the person who grovels to Hermes. “